THINKING

Marketing judgement, properly argued.

Marketing judgement, properly argued.

Marketing judgement, properly argued.

Thinking is where Tucker Marketing publishes longer-form pieces on B2B marketing, strategy, systems, technology and the commercial problems behind the apparent problem.

Thinking is where Tucker Marketing publishes longer-form pieces on B2B marketing, strategy, systems, technology and the commercial problems behind the apparent problem.

When judgement becomes infrastructure

When judgement becomes infrastructure

Marketing automation is getting better at finding signals, interpreting information and taking action. That doesn’t make judgement less important. It changes where the judgement sits — and makes the quality of the decisions built into the system more consequential.

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You can have all the marketing and still not have a marketing system.

You can have all the marketing and still not have a marketing system.

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AI is making marketing execution easier. That makes judgement more important.

AI is making marketing execution easier. That makes judgement more important.

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Let’s talk

If you’ve got a marketing problem or an important piece of work the current team can’t sensibly absorb, send me an email.

We can work out whether I’m useful from there.

Let’s talk

alex@tucker.marketing